What is Sachin Tendulkar doing now?

When he retired and a reporter asked,
What now?
Sachin-"Even though I'm not playing for India, my heart will always be for India. It doesn't matter whether I'm in the team or not. In any field, India comes first and then the rest.
Cricket is my oxygen — out of 40 years of my life I've played cricket for 30. So 75% of my life is cricket. There will be some association with cricket, maybe not in the immediate future though.

(On opening an academy): I have spent time with U-19 players and Ranji players, I just don't make these things public. I have thoroughly enjoyed those interactions and I will continue to do so — not publicly but with a low profile. I would like to continue to share my thoughts with youngsters.".